Non League Club

Down Wembley way

Posted in Uncategorized by stuartnoel on March 13, 2012

The tie up is quite obvious when you think about it, but it still raised a few eyebrows when it was announced yesterday – Budweiser, the King of Beers has announced that they are entering into a partnership with Combined Counties League side, Wembley FC.  Being a firm fan of the non league ground, I welcome any “big business” getting involved in our grass roots game.

The deal forms part of Budweiser’s long-term FA Cup commitment to grassroots football, championing clubs at all levels and bringing the romance and heritage of the tournament closer to the fans. Budweiser will be working closely with Wembley FC to bring forward infrastructure improvements to enhance the club and player facilities, including a clubhouse upgrade and provision of a team minibus.  Other initiatives include the implementation of a new responsible drinking programme as well as promotion of the club in the wider Wembley community.

Jason Warner, Global VP Budweiser, commented, “We believe that the best way to champion the FA Cup is to celebrate its uniqueness from the grassroots up. Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfil their dreams.” (more…)

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